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Rockford's Premier Full Service Bike Shop

We proudly serve all types of cyclists, including new and veteran riders, road and mountain aficionados, and recreation and transportation cyclists. Whether you prefer to shop on our website or to come visit us, we’re here to help you with all of your cycling needs. Learn more about what makes us unique, and visit us today to meet our friendly staff and experience our incredible product selection.

Shop Bikes

Shop Gear

Get Your Bike Ready!

COVID-19 isn't finished wreaking havoc on our supply chain, so 2022 is The Year of Preventive Maintenance!

If you think there's a part that may need replacing soon, BRING YOUR BIKE IN NOW! Parts are backordered, so let's order them soon.

Ride Now. Pay Later

Thanks to our special financing offers, a fantastic new bicycle is within your reach. Increase your buying power, and take home a new bike as well as cycling apparel and equipment today!